The Braves wines came to fruition differently than any other market. Brett Rudy from Charity Hop, the marketing firm behind Charity Wines, was playing on an amateur baseball team in Boston. Before a game, one of his teammates, Joe Creedon, mentioned his daughter Lauren had designed a Chipper Jones charcoal at school for a teacher. Upon review, Brett half-jokingly told Joe the image would look great on a wine bottle.

The next day, Brett called Chipper’s agent, BB Abbott, who shared the art with Chipper. Chipper loved it, and Chipper Chardonnay became the first wine in the Atlanta market. Proceeds support The Miracle League to help build ball fields for handicapped children.