Baseball Wines were first created by Charity Wines. Beginning in 2007, they partnered with Charity Hop Marketing and released a series of baseball wine labels within the Longball Vineyards brand. Over a five-year stretch, 27 major league baseball players released their own cleverly-named wine bottles for retail. MLB athlete proceeds were donated 100% to the charity of their choice. Collectively, more than $1,000,000 was raised from this initiative.