“You Don’t Know Bo” is an ESPN 30 for 30 documentary that delves into the remarkable career of two-sport dynamo, Vincent Edward “Bo” Jackson. Representing the Kansas City Royals in the MLB and the Oakland Raiders in the NFL, Bo’s unprecedented achievements positioned him as a definitive cultural icon.

The film goes beyond the scope of his sporting accomplishments, spotlighting the monumental “Bo Knows” Nike campaign and the ensuing mythology that enveloped him. Despite not securing a Super Bowl or World Series victory, the combination of Bo’s athletic prowess and strategic marketing has solidified his status as one of the most legendary athletes in history.

You Don't Know Bo: The Legend of Bo Jackson | December 8, 2012 (United States) 8.1
Director: Michael BonfiglioStars: James Andrews, Dickie Atchison, Hal BairdSummary: A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson.


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