You Don’t Know Bo is an ESPN 30 for 30 film about two-sport athlete, Bo Jackson, who will forever be known as a cultural icon – and one of the most famous professional sportsmen of all time. Bo played for the Kansas City Royals in the MLB and Oakland Raiders in the NFL.

30 for 30: You Don't Know Bo: The Legend of Bo Jackson  Documentary, Biography, History | 1h 17min | Episode aired 8 December 2012 8.1
Director: Michael BonfiglioStars: James Andrews, Dickie Atchison, Hal BairdSummary: A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson.

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